Boutique Puts The ‘Ooh La La’ In Style

By Janee Law

jlaw@longislandergroup.com

Owner of Ooh La La Boutiques Jenny Montiglio, back row, third from left, stands with her staff. Ooh La La has locations in Huntington village, Long Beach, Babylon Village, Sayville, Ocean Beach and Rockville Centre. Photo provided by Jenny Montiglio

Owner of Ooh La La Boutiques Jenny Montiglio, back row, third from left, stands with her staff. Ooh La La has locations in Huntington village, Long Beach, Babylon Village, Sayville, Ocean Beach and Rockville Centre. Photo provided by Jenny Montiglio

With a clear sunny sky and cool summer breeze, some would rather be outside, either taking a walk, grabbing a bite to eat or shopping for the latest summer trends.

At Ooh La La Boutique in Huntington village, the term “opposites attract” is employed, creating one-of-a-kind looks, with vintage and modern, casual and dressy, sexy and feminine, and edgy and classic.

“We try to cover styles for city streets to sandy beaches,” Jenny Montiglio, of Babylon, said.

Located at 306 Main St., the shop sells shirts, pants, dresses, shoes, bags, jewelry and more. Prices range from $20-$150, and Montiglio said the store targets customers ages 18-60.

“We want to see mothers and daughters or even grandmothers all shopping together in a really fun vibe,” Montiglio, 38, said. “It’s an eclectic mix in a sense of customers that we are targeting.”

Ooh La La Boutiques in Huntington opened in 2010 and is one of six locations across Long Island, selling shirts, pants, dresses, shoes, bags, jewelry and more.

Ooh La La Boutiques in Huntington opened in 2010 and is one of six locations across Long Island, selling shirts, pants, dresses, shoes, bags, jewelry and more.

In terms of picking out the right styles, Montiglio said she and some store managers attend fashion shows and also do online research.

“I think, over the past six years especially, our job has been easier with different blogs and seeing what our customers love and want,” she said. “We try not to be too trendy but we try to stay with what’s going on in terms of colors, fabrics, and textiles. We’re very picky buyers to bring in the best merchandise.”

With its flagship store opening in Long Beach in 2005, the boutique opened a second location in Babylon Village. Montiglio opened up four other locations, Sayville in 2008; Ocean Beach on Fire Island in May 2009; Huntington village in 2010; and Rockville Centre in 2013.

“It’s something I’ve always been interested in,” Montiglio, who grew up in Long Beach, said. “I just wanted to bring that urban boutique feel to my home town.”

She attributes the businesses booming success to the hard work and support that came with the journey.

“There’s so many difficulties that come with owning a small business and tones of support,” she said. “We have a really tight knit, good, positive vibe and I really think that’s what makes it work.”

Montiglio chose Huntington, she said, because she loves the village.

“I definitely have strong ties to it,” she said. “My grandparents have lived in Huntington my whole life so I have a strong connection to the Huntington location. It feels like home to me.”


Ooh La La Boutiques

306 Main St., Huntington

631-923-0851

oohlalaboutiques.com