Buttercooky Bakery Opens In Former Reinwald's Space

Chef Ben Borgognone in his newest Buttercooky Bakery, which opened its doors last month in the former Reinwald’s Bakery location. Long Islander News Photo/Connor Beach

By Connor Beach
cbeach@longislandergroup.com

Although the Reinwald’s sign is still on the building, there’s a new bakery in town.

Ben Borgognone, the baker behind the local Buttercooky Bakery chain, has taken over the 495 New York Ave. space in Huntington.

The Huntington Buttercooky location is the third on Long Island. Borgognone opened the original in Floral Park in 1962, and then a second in Manhasset in 2005.

“I start the day in Manhasset, then I drive down 25A to Huntington and I finish the day in Floral Park,” Borgognone said.

What was Reinwald’s Bakery for 30 years made the switch to Buttercooky two weeks ago, Borgognone said. As with any change, he added, it may take some time for customers to acclimate.

To help ease the transition, several familiar faces remain behind the counter. Borgognone said he is trying to keep the same staff.

“We will continue to do a lot of the breads and donuts that Mr. Reinwald was famous for, but we are also trying to introduce some new European style pastries,” Borgognone said.

One of his goals for the Huntington location is to grow the afternoon business to match the morning breakfast rush, he said. Adding new items like espresso and cold drinks, and adding a seating area will create the café feel that customers experience in the other Buttercooky locations, according to Borgognone.

“It’s going to take some time,” he added. “By the time the holiday season gets here we should be in full swing.”

The Huntington Buttercooky location is open Tuesday-Saturday, 6 a.m.-8 p.m. and Sunday, 7 a.m.-8 p.m.