By Janee Law
With white bricks and navy blue letters across the top portion of the building, clients are greeted by a red door as they enter the office of Cow Harbor Realty in Northport.
Owner and founder James Izzo said the business likes to meet clients at the 750-square-foot office to discuss, not so much the house, but the lifestyle and needs of the client.
“We try to get the personality and then we try to get the house that matches the personality and the physical needs,” Izzo, 59, of Northport, said. “It’s a lot of research but when you make that match and it clicks, it’s a pretty cool feeling.”
Before pursuing his dream in real estate, Izzo owned a Modern Food Center, a supermarket, in the Bronx since 1987. He sold the business in May 2015 to begin his second career, opening up Cow Harbor Realty in March.
“This is new for us, but I’m pretty optimistic just on our track record,” Izzo said. “I didn’t expect to do any business for the first year because there are so many good agents out there and good companies. I was really surprised by the amount of business we’re doing so if the first six months are any indication of the future, I’m expecting some really good things.”
When Cow Harbor Realtors took over the 67 Main St. location, replacing Adelaide Byers Real Estate, it joined the Weichert Realtors, a national franchise.
“Since we are a boutique service oriented small company, we can give better service and pay more attention to our clients,” Izzo said. We’re a niche market and each agent works with a handful at a time so they can really pay attention to our clients’ needs both on the buy and the sell.”
Izzo added that because the business is part of Weichert Realtors, they also have the power to compete with larger companies at a broader scale.
“I think there’s enough business for everyone and I think we can make a difference with that service first mentality,” he said.
To provide good service, Izzo said realtors have to be experts within the area, closing deals in the Town of Huntington, Franklin Square, Port Jefferson and Stony Brook.
“When they come to me, it’s for clarification about the area, clarification on how to go about the process of buying or selling a home, especially for first time buyers. Negotiation is key and I’m good at that.”
With 12 agents, the business works with residential and commercial clients in buying, selling or renting.
“We know what we’re doing,” Izzo said, adding their marketing company is very important when buying or selling a home. “The reality is you’ll probably wind up with more money in your pocket at the end of the sale than you would if you didn’t use us. Using an agent doesn’t cost you more, it actually saves you money in the long run.”
Moving forward with the business, Izzo said it’s a fun industry and that their company has a lot to offer because of what they know and because of the location.
He added, “It’s a small town, everybody knows everybody and, when you’re the new guy on the block, you really have to earn their respect and their trust.”
Cow Harbor Realty
67 Main St., Northport