By Janee Law
With the weather seemingly warming up, Joanna Koelmel, owner of Blue Bird NY Boutique, said her Huntington village women’s boutique is stocking up on fresh new items, including some that may make the perfect Mother’s Day gift.
“Leading up to holidays we always have really great gifting items,” Koelmel said, adding that there’s an emphasis put on orders of jewelry, accessories, bags and scarves.
In addition to accessories and jewelry, the 324 Main St. boutique also sells a variety of clothing for women of all ages, including jackets, dresses, pants and shirts.
What makes the store stand out, Koelmel said, is that it offers exclusive brands that she buys in in small quantities. She’s employed the practice to help make her customer feel unique through the purchase of one of a kind items.
“We started bringing in some European brands as well,” she added. “Those have been a huge success for us.
“I think a lot of our customers like coming in because they know they’re going to find something different and unique.”
Popular brands among customers are Lilla P, Black Swan, Z Supply, and European brand NU Denmark. With that, Koelmel said they’ve recently brought in a new brand, Just Me Dresses, which has been extremely popular with the customers.
With summer creeping closer each day, Blue Bird NY is also stocking up on items like shorts, tank tops, beach cover ups and beach bags.
“We’re really looking forward to” summer, Koelmel said. “This year more than the other years we’ve been open, I feel a real excitement about finally getting into summer clothing.”
She opened the 1,100-square-foot boutique in September 2014 after years of wanting a store of her own. Koelmel has worked in the fashion industry for most of her life, and wanted to bring something different to the village, she added.
“The whole goal was kind of to have affordable luxury, really good quality but for an easy price point,” the Huntington resident said. “There’s something for everybody which is not easy to do in women’s fashion.”
Forgoing additional locations, Koelmel has instead set her sights on launching a new Blue Bird NY website. She said the site, which will allow customers to buy from Blue Bird NY directly, is expected to launch at the end of the month.