‘Back To School’ Shop Local Campaign Kicks Off

With the school year having now begun for many across Long Island, Nassau officials are asking residents to shop local for all their back to school needs.

On Aug. 31, Nassau Executive Edward Mangano was joined by Julie Marchesella, president of the Nassau Council of Chambers of Commerce, and Mike Setzer, CEO of NICE Bus, at Stride Rite in Port Washington, to kick off the campaign. A NICE Bus was on display to highlight the “Shop Local” posters that have been placed inside NICE vehicles.

Pictured, from left: Mindy Germain, executive director of Residents for a More Beautiful Port Washington; Jonathan Wright Watkins, of Wright Music; Mariann Dalimonte, executive director of Great Port Washington BID; Jo Wider, of the Farmingdale Chamber of Commerce; Mike Setzer, CEO of NICE Bus; Nassau Executive Edward Mangano; Julie Marchsetta, President of Nassau Council of Chambers of Commerce; Dina DeGiorgio, North Hempstead Councilwoman; and Mitch Schwartz, Port Washington Chamber of Commerce co-president.

Pictured, from left: Mindy Germain, executive director of Residents for a More Beautiful Port Washington; Jonathan Wright Watkins, of Wright Music; Mariann Dalimonte, executive director of Great Port Washington BID; Jo Wider, of the Farmingdale Chamber of Commerce; Mike Setzer, CEO of NICE Bus; Nassau Executive Edward Mangano; Julie Marchsetta, President of Nassau Council of Chambers of Commerce; Dina DeGiorgio, North Hempstead Councilwoman; and Mitch Schwartz, Port Washington Chamber of Commerce co-president.

“I encourage all residents to support their hometown businesses, not only as they go back to school shopping, but year-round, as local businesses are the heartbeat of Nassau County’s economy and make our communities stronger and better places to live, work and raise a family,” Mangano said.

The Nassau County Industrial Development Agency, in partnership with the Nassau Council of Chambers of Commerce, launched a significant new marketing campaign aimed at encouraging residents to shop at local merchants. Utilizing television, print, radio and social media the ads featured Nassau business owners. The campaign is part of the Nassau IDA’s effort to assist small businesses.

Small businesses account for 98 percent of all businesses in New York State and employ more than 40 percent of the state’s private sector workforce. The nation’s 28 million small businesses create nearly two out of three jobs nationwide and have generated over 65 percent of the net new jobs since 1995.

“With Nassau employers contributing to the economic base and connectivity of our local communities, we must help raise awareness about the role they play and promote a business-friendly Nassau that attracts suppliers and distributors in similar industries,” Mangano said.

The Nassau Council of Chambers of Commerce is an umbrella organization acting as a spokesperson for over 40 chambers of commerce in Nassau. Long Island is home to more than 90,000 businesses grossing more than $100 billion a year. The vast majority of these businesses employ 50 people or less.